Netflix is reportedly exploring the addition of always-on linear channels and bundled packages with other streaming services to compete with platforms like Pluto TV and Apple TV. While these features could leverage Netflix's successful ad-supported tier, they represent a strategic shift from its traditional on-demand model. This move aims to capture viewers seeking convenience and curated content experiences.
Background
The streaming industry is increasingly adopting linear TV-like features and bundling to reduce churn and increase engagement, as seen with competitors like Amazon Prime Video and Apple TV+. Netflix's ad-supported tier has grown significantly, prompting exploration of hybrid viewing models.
- Source
- The Verge
- Published
- Jul 10, 2026 at 07:00 AM
- Score
- 5.0 / 10