Netflix is reportedly exploring the launch of 'always-on' live TV channels to counter slowing user engagement by providing 24/7 streaming options. This strategic move aims to keep subscribers constantly connected to the platform through continuous linear-style content.
Background
The streaming industry is increasingly shifting towards hybrid models that combine on-demand libraries with live, linear-style broadcasting to reduce churn and increase watch time.
- Source
- TechCrunch
- Published
- Jul 10, 2026 at 10:53 PM
- Score
- 6.0 / 10