Reports indicate that OnePlus and its parent company Oppo are preparing to withdraw the OnePlus brand from the US and European markets, ending months of speculation about the company's future in these regions. This potential exit follows previous rumors of the brand being dismantled, although OnePlus had previously assured continued support for North American users.
Background
OnePlus has historically been a significant player in the global smartphone market, particularly known for its performance-focused devices and integration with Oppo's supply chain and software ecosystem.
- Source
- The Verge
- Published
- Jul 14, 2026 at 05:48 AM
- Score
- 8.0 / 10