Apple is reportedly increasing the monthly and annual subscription prices for AppleCare Plus on Macs and iPads by $0.50 per month or $5 per year for new sign-ups. This price hike follows a similar adjustment made last year for iPhone coverage and mirrors recent trends in subscription pricing across Apple's ecosystem.
Background
Apple has been gradually shifting towards a subscription-based revenue model for its services, including expanding AppleCare Plus offerings beyond just hardware protection. Previous price increases for iPhone coverage suggest this may be part of a broader strategy to optimize service margins.
- Source
- The Verge
- Published
- Jul 16, 2026 at 06:39 AM
- Score
- 5.0 / 10