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Why Cognition bought Poke: AI personality is becoming a competitive advantage

Cognition has acquired Poke to integrate its conversational style and interaction model into Devin, its AI coding agent. This move highlights a growing industry belief that user interaction design is becoming as critical as the underlying AI models for competitive advantage.

Background

The AI industry is increasingly focusing on improving the user experience and naturalness of interactions with AI assistants, moving beyond mere capability metrics. Cognition's Devin is a prominent autonomous coding agent seeking to enhance its usability and appeal through better conversational interfaces.

Source
TechCrunch
Published
Jul 25, 2026 at 02:07 AM
Score
6.0 / 10