The article discusses the historical shift in social media platforms from distinct identities to a convergence around vertical video formats. It highlights how apps like YouTube, Instagram, and Facebook have adapted their content strategies to compete with TikTok's dominance in short-form video.
Background
Vertical video has become the dominant format for mobile-first social media consumption, driven largely by the success of TikTok and subsequent adoption by major platforms.
- Source
- The Verge
- Published
- Jul 26, 2026 at 08:00 PM
- Score
- 5.0 / 10