The article explores how emotionally compelling narratives used by anti-vaccine groups contribute to vaccine hesitancy, contrasting them with fact-based but less engaging public health messaging. It suggests that understanding and adapting storytelling techniques could improve science communication.
Background
Vaccine hesitancy has persisted for centuries, often fueled by emotionally charged stories rather than scientific evidence alone. Public health efforts traditionally rely on factual data, which may not resonate as deeply as compelling narratives.
- Source
- Ars Technica
- Published
- Jul 27, 2026 at 10:01 PM
- Score
- 6.0 / 10