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Snapchat no longer rewards fully AI-generated Spotlight content

Snapchat has updated its recommendation algorithm to exclude fully AI-generated videos from Spotlight eligibility, requiring content to be created by real people. The move reflects growing platform concerns about AI-generated 'slop' diluting user experience.

Background

AI-generated content has flooded social media platforms, prompting companies like YouTube, TikTok, and now Snapchat to implement policies distinguishing human-created from AI-created content.

Source
TechCrunch
Published
Aug 1, 2026 at 12:49 AM
Score
5.0 / 10