WhatsApp is testing a new feature that automatically moves messages from large businesses to a dedicated folder a few hours after they are received. The move aims to declutter users' main chat view by separating promotional and business communications from personal conversations.
Background
WhatsApp has been gradually introducing business-focused features as Meta pushes its monetization strategy through the platform. This follows similar folder-based organization features seen in other messaging apps.
- Source
- TechCrunch
- Published
- Jul 31, 2026 at 10:39 PM
- Score
- 5.0 / 10