BMW is displaying banner ads for Spider-Man: Brand New Day on its Control Display infotainment system as part of a brand partnership with the Marvel movie, running from July 27th to August 10th. The move has drawn criticism for turning premium car dashboards into advertising space.
Background
BMW has increasingly integrated digital advertising into its vehicle infotainment systems, raising questions about user experience and brand positioning in the premium car segment.
- Source
- The Verge
- Published
- Aug 5, 2026 at 01:17 AM
- Score
- 5.0 / 10