Walmart has completed its acquisition of TV advertising company Vibe.co, which was first announced in June. Vibe.co will now operate as part of Walmart Connect, the retail giant's connected TV advertising platform.
Background
Walmart has been expanding its advertising business through Walmart Connect, positioning itself as a major player in retail media networks. The acquisition of Vibe.co strengthens its connected TV advertising capabilities.
- Source
- TechCrunch
- Published
- Aug 4, 2026 at 11:38 PM
- Score
- 5.0 / 10