Disney is exploring a free ad-supported streaming tier to reach price-sensitive customers and boost ad revenue, CEO Josh D'Amaro confirmed on an investor call. The move comes as streaming services face plateauing subscribers, churn, and competition from cheaper rivals like Netflix's ad-supported plan.
Background
Disney+ and Netflix have both raised subscription prices in recent years, prompting them to introduce ad-supported tiers as a compromise. The streaming industry is increasingly shifting toward ad-supported models to combat subscriber fatigue and slow growth.
- Source
- Ars Technica
- Published
- Aug 6, 2026 at 01:12 AM
- Score
- 7.0 / 10