Klaviyo has agreed to acquire Agency, an AI-powered customer success startup founded by serial entrepreneur Elias Torres, though financial terms were not disclosed. Torres will join Klaviyo as CPO to lead the integration of Agency's 25-person team and accelerate Klaviyo's AI agent products, Composer and Customer Agent. The deal marks a full-circle moment as Torres previously hired and mentored Klaviyo co-founder Andrew Bialecki at Performable over a decade ago.
Background
Klaviyo is a publicly traded e-commerce marketing automation platform that helps businesses manage customer data and email/SMS marketing. The company has been increasingly investing in AI-powered tools to differentiate itself in the competitive marketing automation space.
- Source
- TechCrunch
- Published
- Aug 6, 2026 at 04:05 AM
- Score
- 6.0 / 10