Disney is testing a limited beta AI-powered search feature on Disney Plus that uses natural language, voice queries, or suggested prompts to generate customized content recommendations. The tool aims to provide context-aware suggestions that 'fit the moment,' expanding on existing viewing-history-based recommendations.
Background
Streaming services are increasingly adopting AI to help users navigate vast content libraries. Disney Plus is joining competitors like Netflix and Amazon Prime Video in experimenting with conversational AI for content discovery.
- Source
- The Verge
- Published
- Aug 8, 2026 at 01:53 AM
- Score
- 5.0 / 10