Ford is reportedly developing an entry-level crossover starting around $25,000, expected to reach showrooms by 2029. The vehicle, resembling a first-gen Escape, will offer hybrid and non-electrified powertrains and be assembled at Ford's Hermosillo plant in Mexico alongside the Bronco Sport and Maverick.
Background
Average vehicle transaction prices in the US have crept above $50,000, leaving few new vehicles under $30,000 on the market. Ford's move signals a strategic push toward affordability as consumer demand for budget-friendly options grows.
- Source
- Ars Technica
- Published
- Aug 11, 2026 at 01:07 AM
- Score
- 6.0 / 10