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YouTube is making it harder to earn money on YouTube

YouTube is raising its monetization thresholds for the Partner Program starting February 1st, 2027. Watch hour requirements double from 4,000 to 8,000, and Shorts views jump from 10 million to 20 million, significantly impacting smaller creators seeking to earn revenue.

Background

YouTube's Partner Program allows creators to earn revenue from ads, memberships, and other features once they meet subscriber and engagement thresholds. The platform has been gradually tightening requirements to prioritize higher-quality content and reduce low-effort channels.

Source
The Verge
Published
Aug 11, 2026 at 01:26 AM
Score
7.0 / 10