Phia, the shopping platform co-founded by Phoebe Gates and Sophia Kianni, faces renewed scrutiny over allegations of cookie stuffing – a digital ad fraud practice. Reports indicate the co-founders were aware of these practices for months before public exposure. This adds to ongoing questions about the startup's business practices and ethical standards.
Background
Cookie stuffing is a form of digital advertising fraud where tracking cookies are placed on users' devices without consent to fraudulently claim affiliate commissions. Phia is a shopping startup that gained attention through its high-profile co-founders.
- Source
- TechCrunch
- Published
- Aug 12, 2026 at 05:39 AM
- Score
- 5.0 / 10