Apple is in talks to pay publishers for their content to power its upcoming Siri AI, proposing a variable compensation model based on usage rather than fixed licensing fees. The company has considered a nine-figure budget and has reached out to publishers over the past few months. This development comes as part of Apple's long-delayed effort to significantly enhance Siri, with the AI assistant expected to roll out later in 2026.
Background
Apple has faced criticism for Siri lagging behind competitors like Google Assistant and Amazon Alexa in AI capabilities, prompting a major push to modernize the assistant with generative AI features. Meanwhile, AI copyright disputes between tech companies and media publishers have intensified globally.
- Source
- TechCrunch
- Published
- Aug 13, 2026 at 10:34 PM
- Score
- 7.0 / 10