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Ford on track to complete $2B factory overhaul for Fathom EV truck

Ford reports its $2B Louisville Assembly Plant overhaul is on track, with prototype builds of the Fathom EV midsize truck starting in Q1 2027. The truck, priced under $30,000, will be the first built on Ford's new universal production platform featuring a three-branched assembly system and large single-piece aluminum castings.

Background

Ford has struggled with EV profitability as Chinese manufacturers and Tesla have gained ground with high-volume, cost-effective electric vehicles. The Louisville plant was closed two years ago to be completely redesigned for next-generation EV production.

Source
TechCrunch
Published
Aug 14, 2026 at 12:37 AM
Score
6.0 / 10