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Apple overhauls its EU App Store fees, loosens rules for alternative app stores

Apple is replacing its per-install fee in the EU with a flat 5% commission for apps distributed outside the App Store, as part of broader changes to accommodate alternative app marketplaces. The move simplifies its fee structure and signals compliance adjustments under the EU's Digital Markets Act.

Background

Apple has faced ongoing regulatory scrutiny in the EU over its App Store practices, leading to the Digital Markets Act (DMA) requiring greater openness. Previous changes included allowing alternative app stores in the EU but with restrictive conditions like per-install fees.

Source
TechCrunch
Published
Aug 19, 2026 at 01:12 AM
Score
7.0 / 10