Peacock has raised its subscription prices by up to 18% across all tiers — Select ($8→$9), Premium ($11→$13), and Premium Plus ($17→$20) — marking the fourth price increase in four years. The hike comes as NBCUniversal reported its first quarterly profit of $189M adjusted EBITDA in Q2 2026, with over 48 million subscribers and strong ad revenue growth.
Background
Peacock is NBCUniversal's streaming service launched in 2020, competing in an increasingly crowded streaming market dominated by Netflix, Disney+, and others. Comcast has been pushing for Peacock to achieve profitability amid heavy spending on live sports and original content.
- Source
- Ars Technica
- Published
- Aug 19, 2026 at 12:42 AM
- Score
- 6.0 / 10