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Perplexity’s free AI offer left it with millions more users in India

Perplexity saw significant user growth in India after its free AI offer, with India revenue rising ~60% even as new user downloads declined post-Airtel promotion.

Background

Perplexity has been expanding its AI-powered search product globally, with India being a key emerging market. Airtel partnership helped drive adoption through bundled free access.

Source
TechCrunch
Published
Aug 18, 2026 at 09:45 PM
Score
5.0 / 10