Nielsen is enhancing its viewership measurement by incorporating data from smartwatch wearables worn by research panelists, ahead of the fall TV season. This co-viewing data enhancement builds on the Portable People Meter (PPM) Wearables system that Nielsen began deploying in 2016.
Background
Nielsen has long been the dominant force in TV ratings measurement, but streaming-era viewing habits have challenged the accuracy of traditional methods like viewer diaries and set-top box data.
- Source
- The Verge
- Published
- Aug 20, 2026 at 03:53 AM
- Score
- 6.0 / 10