Prominent YouTube filmmakers Matti Haapoja and Sam Kolder faced backlash after fans discovered they were paid by PR firms representing AI video platform Higgsfield to promote its Seedance 2.5 features. Creators shared screenshots of partnership offers, revealing that fans felt manipulated by undisclosed sponsorships.
Background
The creator economy faces growing scrutiny as AI tool companies increasingly partner with influencers for promotion, raising questions about transparency and authenticity in sponsored content.
- Source
- The Verge
- Published
- Aug 21, 2026 at 09:37 PM
- Score
- 5.0 / 10