The FTC is seeking public comment on a proposed policy to limit personalized pricing, arguing that businesses using customer data to set individualized prices without disclosure may violate the FTC Act. Critics warn that imposing such limits could backfire by eliminating discounts some consumers rely on and potentially raising overall prices.
Background
Personalized or dynamic pricing uses algorithms and consumer data to charge different prices to different buyers. The FTC has increasingly scrutinized data-driven pricing practices as AI and data analytics become more widespread in retail and services.
- Source
- Ars Technica
- Published
- Aug 22, 2026 at 12:38 AM
- Score
- 5.0 / 10