Netflix executives have considered allowing third-party streaming services like Peacock and Fox One within its app, according to a New York Times report. This would mark a significant shift for Netflix, which has only previously participated in bundling deals with other streamers rather than hosting rival content directly. Amazon Prime Video and Roku have already offered this model for years.
Background
Netflix has long maintained a walled-garden approach to its content library, while competitors like Amazon Prime Video and Roku have adopted platforms that host multiple streaming services. This reported shift could reshape the competitive landscape of the streaming industry.
- Source
- The Verge
- Published
- Aug 24, 2026 at 09:47 PM
- Score
- 6.0 / 10