Apple reversed its decision to migrate Hide My Email addresses from @icloud.com to @private.icloud.com following significant user backlash. The proposed change would have made masked addresses easily identifiable, undermining the feature's core privacy value by allowing websites to reject them. Apple will keep the existing @icloud.com addresses, with reports suggesting internal employees had objected to the change.
Background
Hide My Email is an iCloud+ subscription feature that generates unique disposable email aliases to protect users' real email addresses from websites and apps. The feature has been a key privacy selling point for Apple since its introduction in 2020.
- Source
- TechCrunch
- Published
- Aug 25, 2026 at 10:46 PM
- Score
- 6.0 / 10