Apple Maps has begun rolling out ads, marking a significant shift for the company that had resisted monetizing its mapping service. Ads appear as sponsored entries at the top of search results and the 'suggested places' section, marked with a blue 'ad' label. The rollout is currently underway in the US and Canada, with more users expected to see them in the coming weeks.
Background
Apple Maps had long been one of the few major map services without ads, while Google and other competitors monetized their mapping products through sponsored listings. The move reflects Apple's growing push to monetize its services ecosystem following a public announcement in March 2025.
- Source
- The Verge
- Published
- Aug 27, 2026 at 01:34 AM
- Score
- 6.0 / 10