YouTuber Mark Fischbach, known as Markiplier, has become GoPro's largest single shareholder with an 8.5 percent stake, citing the company as undervalued and his desire to make filmmaking more accessible. The investment follows his debut feature film Iron Lung and coincides with his public endorsement of GoPro's new Mission 1 ILS camera.
Background
GoPro has struggled with declining sales and market relevance in recent years as competition in the action camera and content creation space intensified. Markiplier, one of YouTube's most-subscribed creators, has been expanding into filmmaking and content production.
- Source
- The Verge
- Published
- Sep 1, 2026 at 12:38 AM
- Score
- 6.0 / 10