Reliance's JioHotstar is expanding internationally for the first time, replacing Hotstar in the UK, Canada, and Singapore with over 160,000 hours of entertainment content but no live sports at launch. The move marks a strategic departure from its India-focused model, where sports like cricket drive massive viewership, due to existing content licensing constraints that may change in the future.
Background
JioHotstar has dominated the Indian streaming market with over 500 million monthly active users, heavily reliant on sports like cricket and the IPL. Its global debut without sports highlights the challenges of adapting to regional content preferences and licensing landscapes in international markets.
- Source
- TechCrunch
- Published
- Sep 2, 2026 at 07:00 AM
- Score
- 6.0 / 10