Adobe has acquired India-based marketing intelligence startup Rilo in a team and IP acquisition deal, marking its second purchase from India after 2023's Rephrase.ai buy. Rilo's technology focuses on automating marketing workflows — competitor intelligence, content repurposing, and sales call analysis — which Adobe plans to integrate into its larger-customer offerings. The startup will shut down post-acquisition, with its six-member team joining Adobe.
Background
Adobe has been expanding its AI-powered marketing capabilities through acquisitions, following its 2023 purchase of Indian video platform Rephrase.ai. The company continues to invest in India's tech talent and startup ecosystem to strengthen its competitive position in the AI-driven marketing tools space.
- Source
- TechCrunch
- Published
- Sep 2, 2026 at 10:03 PM
- Score
- 5.0 / 10