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PSA: Amazon’s shopping AI can now tell you if that message is a scam

Amazon has added a scam-detection feature to Alexa for Shopping that can verify whether suspicious emails, texts, and other messages actually originated from the retailer. The tool aims to help shoppers quickly identify phishing attempts and fraudulent communications impersonating Amazon.

Background

Amazon has been integrating AI capabilities into its shopping assistants to improve user experience and safety. Scam-detection features are increasingly common as phishing and fake-seller fraud rise in e-commerce.

Source
TechCrunch
Published
Sep 2, 2026 at 10:56 PM
Score
5.0 / 10