Apple's September 9th event marks its first under new CEO John Ternus and is expected to unveil the iPhone 18 lineup, potentially including a long-rumored foldable iPhone Ultra. The announcement comes just months after Samsung launched its Galaxy Z Fold 8, intensifying competition in the foldable smartphone space.
Background
Apple CEO Tim Cook stepped down on September 1st, with SVP of hardware engineering John Ternus taking over. The transition marks a significant leadership change for the company as it approaches its annual iPhone launch cycle.
- Source
- The Verge
- Published
- Sep 4, 2026 at 10:52 PM
- Score
- 7.0 / 10