Content creators caused distractions during Naomi Osaka's US Open match against Anastasia Zakharova, prompting the umpire to pause play and ask them to quiet down. The USTA has been expanding its media operations to manage the growing number of influencers at the event, but some creators are still disrupting matches with ring lights and flash photography.
Background
The rise of influencer culture at major sporting events has become a growing concern for sports organizations worldwide. The US Open has increasingly become a destination for content creators seeking high-profile coverage amid Naomi Osaka's return to the tour.
- Source
- The Verge
- Published
- Sep 5, 2026 at 10:00 PM
- Score
- 5.0 / 10