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Phil Schiller’s App Store exit reportedly driven by wariness over future plans

Phil Schiller is reportedly leaving his role overseeing the App Store, with his departure linked to disagreements over new CEO John Ternus's strategy to increase recurring revenue from the platform. The move signals a potential shift in Apple's App Store monetization approach under new leadership.

Background

Phil Schiller has long been Apple's face of the App Store, overseeing its growth into a multi-billion dollar ecosystem. John Ternus recently became Apple's new CEO following Apple's leadership transition.

Source
TechCrunch
Published
Sep 7, 2026 at 05:41 AM
Score
5.0 / 10