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Supreme Court forces TV stations to sell more election ads at steep discounts

The Supreme Court ruled that broadcast TV stations must extend the "lowest unit charge" ad discounts to political parties and joint fundraising committees, not just individual candidates. The decision comes just before the 60-day election advertising window and represents a victory for Republican campaign committees, though Democratic candidates had previously won at the appeals court level.

Background

The "lowest unit charge" (LUC) rule has long required broadcasters to offer their lowest ad rates to legally qualified candidates during election periods. This case centers on whether the rule extends to entities purchasing ads on candidates' behalf, such as parties and joint fundraising committees.

Source
Ars Technica
Published
Sep 9, 2026 at 03:50 AM
Score
7.0 / 10