Apple is increasing prices by $100 on its existing iPhone lineup, including the iPhone 16, iPhone 17, and iPhone Air, as it shifts focus toward newer models. The move signals Apple's strategy to push consumers toward its latest releases while phasing out previous generations at higher cost.
Background
Apple typically maintains stable pricing for its iPhone lineup but occasionally adjusts prices ahead of new product cycles. This move comes as Apple introduces newer iPhone models and seeks to steer demand toward them.
- Source
- TechCrunch
- Published
- Sep 10, 2026 at 03:56 AM
- Score
- 6.0 / 10