Amazon is expanding shopping integrations across Prime Video, enabling viewers to discover products tied to thousands of shows, movies, and live sports through X-Ray and a new Lens-powered Shop the Scene feature.
Background
Amazon has been steadily integrating shopping features into its streaming platform since launching X-Ray for interactive product discovery. The new Lens-powered feature represents an advancement in AI-driven visual product identification for viewers.
- Source
- TechCrunch
- Published
- Sep 11, 2026 at 02:10 AM
- Score
- 5.0 / 10