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Meta is putting its muscle behind Muse as the AI app takes off

Meta's AI app Muse is climbing app store charts and gaining users rapidly, prompting Meta to aggressively promote it across its platforms. The company is pushing its personal AI agent feature as part of a broader strategy to boost adoption.

Background

Meta has been investing heavily in AI features across its social media platforms, including AI chatbots and personal assistants. Muse represents Meta's push into the personal AI agent space for consumers.

Source
TechCrunch
Published
Sep 26, 2026 at 12:16 AM
Score
6.0 / 10