Google has launched the screen-less Fitbit Air fitness tracker in India at ₹13,999 (~$146), significantly higher than the $99 U.S. price, potentially limiting mass-market appeal. The device focuses on health tracking features like heart rate monitoring, A-fib alerts, and sleep tracking, riding the growing screen-less wearable trend.
Background
Screen-less wearable devices are gaining traction as consumers seek distraction-free health and fitness tracking, with players like Whoop, Oura, and Garmin leading the segment. India represents an emerging but small share (5%) of the global screenless wearable market.
- Source
- TechCrunch
- Published
- Sep 30, 2026 at 10:32 PM
- Score
- 5.0 / 10