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Can ‘super intelligence’ and a non-binding safety pact solve AI’s image problem?

President Donald Trump issued an executive order renaming AI to 'super intelligence' and introduced a non-binding 'Joint Commitment on Frontier Responsibilities' signed by major AI executives. TechCrunch analysts view the move primarily as a rebranding effort to soften AI's public image rather than a substantive policy change, noting the agreement carries no legal enforceability.

Background

The Trump administration has been signaling a rebranding of AI terminology, and this executive order formalizes the shift from 'artificial intelligence' to 'super intelligence.' Major AI companies were invited to the White House to sign the commitment, part of a broader effort to reshape public perception of the technology.

Source
TechCrunch
Published
Oct 5, 2026 at 04:08 AM
Score
5.0 / 10