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Hyundai CEO says only a ‘level playing field’ can minimize damage from China

Hyundai CEO José Muñoz remains optimistic about competing with Chinese EVs in the US, saying a combination of protectionist policies and product improvements can protect their market share. Unlike many pessimistic automaker CEOs, he doesn't think Hyundai needs an emergency strategy against Chinese imports, but acknowledges the competitive pressure from affordable Chinese vehicles.

Background

Chinese EV manufacturers like BYD have been gaining global prominence with affordable, high-tech electric vehicles, raising concerns among Western automakers about market share losses. US-China trade tensions have led to tariffs and restrictions on Chinese EV imports.

Source
The Verge
Published
Oct 6, 2026 at 02:41 AM
Score
6.0 / 10