Amazon has rebranded its Fire tablets as Alexa Tablets, shifting to Google-certified Android with Play Store support after shutting down its own Appstore last year. The lineup includes three devices with redesigned aluminum bodies, ranging from $230 to $500, featuring MediaTek processors and improved displays.
Background
Amazon shut down its Fire OS Appstore in 2025, forcing a major pivot in its tablet strategy. This marks the end of a 15-year era for Fire-branded tablets that relied on a heavily customized, Google-free Android fork.
- Source
- Ars Technica
- Published
- Oct 9, 2026 at 12:32 AM
- Score
- 6.0 / 10