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Tesla renames ‘Full Self-Driving’ to ‘Tesla Assisted Driving’ in Europe

Tesla is renaming its 'Full Self-Driving' feature to 'Tesla Assisted Driving' in Europe, likely to comply with regional regulations that restrict claims of full autonomy. The rebranding has prompted Germany's transport minister to push for Europe-wide adoption of the driver assistance system.

Background

Tesla's FSD branding has faced scrutiny in Europe where regulatory frameworks prohibit advertising systems as fully autonomous when they are actually driver-assistance features. This naming change reflects growing regulatory pressure on automakers to accurately describe ADAS capabilities.

Source
TechCrunch
Published
Oct 10, 2026 at 12:07 AM
Score
5.0 / 10