Vurt is a startup creating vertical microdramas designed for wide-screen televisions, distinguishing itself from mobile-first vertical video platforms. Major streaming services like Disney+ and HBO Max are also experimenting with vertical content to compete with TikTok and Instagram, but Vurt aims to bring this format to the living room viewing experience.
Background
Vertical short-form video has become a dominant content format driven by TikTok, Instagram Reels, and YouTube Shorts. Traditional streaming platforms are now adapting to this trend to retain younger audiences.
- Source
- The Verge
- Published
- Oct 11, 2026 at 09:00 PM
- Score
- 5.0 / 10