Porsche has unveiled the Mission S concept, a mid-engined supercar that will sit above the 911 in its lineup. Unlike past limited-run supercars from Porsche, this will be a regular production model as part of the company's "Sportwagenschmiede '35" strategy to restore profitability through higher-margin vehicles.
Background
Porsche has struggled with declining profit margins, dropping from 18% to just 1% recently, prompting a major restructuring plan aimed at returning to double-digit margins by 2035 through premium-focused models and cost cuts including 9,000 layoffs.
- Source
- Ars Technica
- Published
- Oct 16, 2026 at 04:30 AM
- Score
- 7.0 / 10