Snap has hired Robert Downey Jr. as the Chief Customer Experience Officer for its Spectacles AR glasses, leveraging his Iron Man fame to promote the product. The partnership includes promotional videos showcasing AR features like golf assistance and media consumption, with a playful dig at Meta's smart glasses.
Background
Snap has been developing Spectacles AR glasses as a competitor to Meta's Ray-Ban Stories and smart glasses market. The AR/VR wearables market is heating up with major players investing heavily in spatial computing.
- Source
- The Verge
- Published
- Oct 21, 2026 at 04:32 AM
- Score
- 6.0 / 10