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Bose acquires Skullcandy to help it reach a wider audience

Bose has acquired Skullcandy, a competitor in the consumer audio market, as part of its premium consumer audio business. The two brands already partnered on integrating Bose's spatial audio and ANC technologies into Skullcandy products. Specific deal terms were not disclosed, and Skullcandy will remain an independent brand based in Park City, Utah.

Background

Bose has been expanding its consumer audio portfolio through strategic moves, having previously entered the sportswear audio market with its Frames sunglasses line. Skullcandy is known for its youth-oriented headphones and earbuds with a strong presence in the lifestyle audio segment.

Source
The Verge
Published
Oct 22, 2026 at 04:15 AM
Score
6.0 / 10