Apple unveiled a new Liquid Glass-themed brand identity for Apple Music, accompanied by an elaborate promotional video produced with a design agency, music producer Fred again.., and a custom mineral oil tank with audio transducers creating physical ripple effects. The article reflects on the cultural significance of such meticulously human-crafted content standing out in an era increasingly dominated by AI-generated media.
Background
Apple is rolling out its Liquid Glass design language across its ecosystem. Apple Music is undergoing a brand refresh to align with this new visual direction introduced at WWDC.
- Source
- Ars Technica
- Published
- Oct 22, 2026 at 03:44 AM
- Score
- 5.0 / 10