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Comcast loses more customers, claims other ISPs' cheap prices are "irrational"

Comcast lost 144,000 residential broadband customers in Q3 2026, accelerating from 91,000 a year earlier, as fiber and fixed wireless providers gain share. The company called competitors' low pricing 'irrational,' noting fiber deployment costs $1,500+ per home while rivals like Verizon offer plans starting at $30/month.

Background

Comcast is the largest cable and broadband provider in the US, historically benefiting from limited competition in many markets. The rise of fiber expansion and fixed wireless alternatives is increasingly threatening its dominance.

Source
Ars Technica
Published
Oct 23, 2026 at 05:07 AM
Score
6.0 / 10